How we hear about suppliers
Sometimes a tool comes up in a guest’s story on the podcast. Sometimes a supplier applies directly. Either way, that’s just how the conversation starts — not an approval.
Approved Suppliers
What’s in
the Tin
Thinking about a product or application? We do a deep dive on the product and how it performs in a real-world environment, then review and score it using our published assessment criteria.
How This Works
Hearing about a tool isn’t the same as approving it
Two separate things happen here, and we keep them separate on purpose.
How suppliers get approved
One assessment, no exceptions — the problem it solves, the business behind it, the product itself, and real-world results. A mention on the podcast is never enough on its own.
The Bar
What earns a place on the list
01
The problem it solves
Does it fix a real problem you have — not just a clever demo.
02
Will they be there tomorrow?
Solvency, dependencies, and what happens to you if they don’t make it.
03
Product & service
What it’s actually like to run — not what the sales page promises.
04
Real-world results
Verified outcomes and reference-checkable customers — not hand-picked case studies.
The Directory
Nothing to publish yet — and we’d rather say so
Every listing here has been through the same assessment — no exceptions. Some will also carry an As Seen on the Podcast tag, but that just marks where we first crossed paths, not how they got approved. The directory launches alongside Season 1, once real suppliers have actually been through the process above.